Has anyone else tried to find a great watch for their kids? I have, and let me tell you, it’s much more challenging than you might expect. But heading into the new school year, I really wanted to get my 8 year old son a watch that would - how should I say this - not break on day one. Seriously, we all know kids are hard on their clothes, shoes, and watches. Why haven’t watch companies been able to make something durable enough to keep up with them? But I digress.
I was searching for sturdy watches for kids when I came across Blok, a Swiss-made watch company that really intrigued me. Their sleek, stylish Blok 33 design has a 33-millimeter unibody case designed for a kid’s growing wrist. A Swiss Quartz movement by ETA (aka the Rolls Royce of watch movements) provides accuracy, shock resistance, and unparalleled battery life. Plus, their sapphire glass crystals offer exceptional clarity and impressive scratch-resistance. The strap is made from a recycled Danish woven textile upper and Japanese Alter-Nappa liner and has a durable and comfortable velcro closure. The watch is waterproof up to 100 meters, so while I don’t think my son will be scuba diving with it anytime soon, it’s good to know that a splash of water or a dip in the pool won’t harm it. Plus, the packaging is super sustainable, which I loved.
The final, and perhaps most important question was, would my son like it? I loved the classic style of the Blok watches (and sort of wanted one for myself), but would he feel the same way? I showed him a photo on the website and he cried, “I like the yellow one!” Question answered. Now it was just time to place the order. At $179, the Blok 33 is pricier than other kids’ watches on the market, but the whole point was to find something I wouldn’t need to replace in a few weeks. For something this durable and well made, I was willing to spend more.
As soon as the watch arrived, I could tell that my son was really happy with it. He loved the bright yellow color and he never complained about it being uncomfortable (which means it was very comfortable). In fact, he usually fell asleep with it on. And while I had bought the watch primarily because I wanted something super sturdy, I quickly noticed another benefit of the watch. My son’s understanding of the passage of time, and his ability to read an analog clock, had improved a lot in just a few short weeks.
One thing I forgot to mention is Blok’s unique time management system to help kids really “get” time. The Blok 33 has a rotating bezel that breaks time down into blocks (or bloks) of 5, 10, 15, and 30 minutes. So if you were to say, “We’re leaving for school in 15 minutes,” the wearer could turn the bezel to the 15 minute blok to get a clear visual representation of how long that is. I thought my son had a pretty good understanding of time, so this hadn’t played a huge role in my purchase decision, but after seeing the noticeable improvement I realized I was wrong, and was even happier with my purchase.
Now all of his friends’ parents are asking about it - apparently their kids are coming home and saying they want one, too. And I don’t blame them. For any parent looking for a kid-proof watch that will truly last (in terms of durability and style), and will help them to tell time way better, the Blok 33 is what you need. It will be the last watch you buy them for a very long time.
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