Has anyone else tried to find a great watch for their kids? I have, and let me tell you, it’s much more challenging than you might expect. Or at least it was. That was until I learned about a new brand that has completely changed my perception of what a kids’ watch can (and should!) be. Now, you may be asking, “What is a ‘great’ kids watch anyway? Aren’t they just going to scratch it or break it within a week? Why spend the money?”
I thought the same thing for a long time. But then I realized that my seven year old daughter was struggling to tell time on an analogue clock (and I refuse to let her go through life only being able to read digital). She also was having some trouble understanding certain lengths of time - how long is 10 minutes really? So I decided to get her an analogue watch to learn on, but things didn’t go quite as planned. The watch would break within a few days, it wouldn't feel comfortable on her wrist, or she just didn’t like how it looked and refused to wear it. I had basically given up hope. Until I came across Blok.
Blok is a Swiss-made watch company that has a unique time management system to help kids really understand the passage of time. Their first watch, the Blok 33, has a rotating bezel that breaks time down into blocks (or bloks) of 5, 10, 15, and 30 minutes. So if you were to say, “We’re leaving for school in 15 minutes,” the wearer could turn the bezel to the 15 minute blok to get a clear visual representation of how long that is. So smart!
As I did more research, I learned that the Blok 33’s lens is scratch resistant sapphire crystal which I loved - after all, scrapes and scuffs are for knees and elbows. The strap is made from a recycled Danish woven textile upper and Japanese Alter-Nappa liner and has a durable and comfortable velcro closure. The watch is waterproof up to 100 meters, so while I don’t think she’ll be scuba diving with it anytime soon, it’s good to know that a splash of water or a dip in the pool won’t harm it. Plus, the packaging is super sustainable.
The final question was, would my daughter like it? I showed her a photo on the website and she giddily said, “I like the teal one!” Now it was just time to place the order. At $179, the Blok 33 is pricier than the other kids’ watches on the market. But in my experience, those cheaper versions had all broken or ended up under my daughter’s bed or in the back of the closet. For something this durable and well made, I was willing to spend more. (Plus, when you added up the cost of all the cheap watches I had already bought, this was actually a steal.)
The Blok 33 arrived a few days after we placed the order and my daughter has barely taken it off since. She loves how it looks and has never complained about the fit or feel, which means that it’s super comfortable - I usually have to remind her to take it off before bed. She also loves the time management feature and I can tell that after just a few weeks she has a much better grasp on things. Plus all of her friends’ parents have been asking about it - apparently, their kids are coming home and saying they want one, too. And I don’t blame them. For any parent looking for a kid-proof watch that will truly last, the Blok 33 is what you need. It will be the last watch you buy them for a very long time.
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