It is not a cliché that digital marketing has come to stay as far as business is concerned. Marketing has swiftly evolved from physical to digital. In this article, I will be sharing some tips on setting up an effective advertising campaign on Facebook and Instagram. But before I start, here’s some information about Instagram.
There are over 1 billion Instagram users, with an average user spending more than thirty minutes daily. So if you’re looking for ways to revamp your social media strategy, Instagram should be a consideration. With this guide, whether you are new to Instagram marketing for your business or you want to adopt Instagram ads, you are sure to break the ground.
It is noteworthy that Instagram ads are created in the Facebook ads manager. Hence, it makes it easy to manage your Facebook and Instagram in the same place.
Choose your ad objective
One of the ways to maximize your social media platforms is to set goals that you want to achieve. When creating your ad, edit your ad caption, choose products and preview your campaign. Once you create your Instagram ads, the next step is to pick the objective behind your ad. Several choices are brand awareness, reach, traffic, engagement, app installs, video views, lead generation, messages, conversions, catalog sales, and store traffic. These options are categorized into awareness, consideration, and conversion.
Name your Instagram ad campaign
One of the benefits of naming your ad campaign is creating your target audience. It also helps to keep track of your ads within the Instagram ads manager. While naming your Instagram ad it is also helpful to specify what you are promoting. Also, add the time you are creating the name of the promotion. That is, the month you are launching the promotion. You can also perform a split test, which allows you to test different ad variations against each other in the same campaign.
Choose your ad placements
In running Instagram ads, select your audience on the page, but it’s advisable to scroll through it and ensure you click on “Instagram”. At the same time, uncheck other options such as “messenger”, “Facebook”, “audience network” to ensure your ad will only be running on Instagram. Meanwhile, you can leave your ad to run on both Instagram and Facebook automatically.
Target your audience
This is one of the most crucial steps in running Instagram ads. Nail down the demographics, interests, and behaviors of your brand’s target audience to avoid wasting money by trying to target uninterested users. At this stage, you can target the following audience categories: location, age, gender, languages, demographics, interests, behaviors, and connections.
Define your ad budget and schedule
Here, you can decide on your campaign budget and schedule the number of days and money you would like to allocate to a specific campaign. You can pick an end date or run it continuously.
In conclusion, the above-mentioned tips can help you generate more sales and reach more audiences with Instagram and Facebook ad campaigns.