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Is a $100 Shampoo System Actually Worth It? I Put Everist to the Test

24 hours ago
3 min read

I have a rule about haircare. If it's "clean," it's going to disappoint me. I earned that rule. Three different "clean" shampoos over the years, three drawers of squeaky, dull hair and wasted money. So I went back to the same salon brand I'd used for eleven years and stopped experimenting. It worked, it wasn't cheap, and at least I knew what I was getting. Being right about that rule was almost a comfort.


Then a coworker told me she'd switched to a shampoo that comes in a tube, with no water in it, from a brand I'd never heard of, and that it was the best her hair had felt in years. I had a lot of questions. Mostly: why would I pay $100 for shampoo I have to learn how to use? She kept bringing it up. Her hair did look good. I decided to test it for a month, mostly so I could tell her I was right.


Objection one: the price


If I was going to prove a point, I wanted to start with the strongest one.


The Healthy Hair System is $100, marked down from $132. For that you get the Shampoo Concentrate, the Deep Conditioning Concentrate, a 2-ounce bottle of their EverBoost scalp serum and a quick-dry hair towel.


Here's the math I didn't want to do. Each tube is 100ml of concentrate, and Everist says that's 50-plus washes, the same as a standard 300ml bottle. The two tubes alone are $52. My salon shampoo and conditioner together run me about the same, and the tubes last as long. So the extra $48 is buying the scalp serum and the towel. Fine. The price objection was weaker than I'd hoped. But my rule wasn't about price. It was about performance, and I still expected this to perform worse.


Objection two: it looks like toothpaste


It does. It's a thick paste in an aluminum tube with a little metal key to roll the end up. The first time I squeezed an inch into my wet palm, I felt the old disappointment loading up. This was going to be one of those shampoo-bar situations where nothing lathers and your hair squeaks. My rule was about to be confirmed.


The instructions say to get your hair very wet and work the paste in for 30 seconds out of the stream of water. I did it, grudgingly. Around second 20 the lather showed up, and by 30 it was a full head of foam. I was annoyed about that. The conditioner was my next hope for being right. It's a 1 inch strip scoop and it does not feel slippery. At all. No silicones means no coating, and I was convinced my hair would dry into a frizzy mess.


It dried soft. Lighter than usual. Not a single flyaway at the crown, which is where my hair usually gives up by the afternoon.


Two objections down, and I'd gone from wanting to be right to wanting to understand what had just happened.


Objection three: "clinically proven" means nothing


This was the one I'd been saving, because every clean brand says it and none of them show their work. So I read the actual numbers instead of the badge. EverBoost, the scalp serum in the kit, was developed with a dermatologist and patch-tested on 50 people over six weeks with no irritation. In the brand's consumer study, 100% of people said their scalp felt soothed after one use, and 77% said their hair looked or felt fuller after four months. Thirty people, and the brand says so on the page. I'd rather see a small honest number than a big vague one.


The formulas themselves are built on glycerin and aloe instead of water, which the brand calls HydraSoft Tech. Regular shampoo is about 70% water. This one isn't, which is why the tube is small, the dose is small, and the conditioner doesn't need silicones to make hair feel soft once it dries. That explained the shower.


The verdict


Four weeks in, my hair is softer than it's been in years and my scalp hasn't itched once. My rule about clean haircare is still mostly true. This is the exception, and I told my coworker so, which cost me more than the $100. If the no-slip conditioner isn't for you, Everist has a 100% satisfaction guarantee. The Healthy Hair System is $32 off right now, which is the price I'd buy it at again.


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