Fresh ingredients have always been important to me. I shop at my local farmer’s market, try to eat fresh produce everyday, and eat out at farm-to-table restaurants whenever I can because I think fresh food is just better for you. I feel better and look better when I make sure to incorporate fresh ingredients in my diet. Then one day I had an epiphany as I was opening a months-old jar of expensive face lotion. If my food goes stale after just a few days, wouldn't my skincare go stale as well? And by that logic, wouldn’t this serum that I was slathering all over my face have gone bad long ago? I mean, after 90+ days in my bathroom cabinet (plus however long it was sitting on the store shelf), there’s no way the ingredients could still be good, right?
So I started doing my research and ended up going down a rabbit hole. Did you know that as a product is exposed to light and air, the chemical structure of the ingredients starts to break down? Sometimes this changes the color or odor of the product. Other times it may be undetectable to the naked eye, but this breakdown makes it harder for your body to recognize the ingredients, absorb them, and put them to use. I was essentially spending a bunch of money on products that were doing nothing for me. There had to be a better option.
I knew I couldn’t be the only person who had wondered about the freshness of my skincare. So I started looking into brands that were doing something about it. I quickly came across Fresh Chemistry, a brand that promises strong, potent, freshly activated skincare with every use. Founded by Nisha Dearborn, the daughter of a dermatologist who managed well-known skincare brands for years before starting Fresh Chemistry, the brand is unique in a number of ways.
First, it’s the only brand where the active ingredients are cold-processed and packaged separately to maximize their freshness. Second, it’s the first brand I’ve come across where you mix the active ingredients into the product base right before you use them. This activates super potent, high performance skincare that is always at its peak when it touches your skin. I was super intrigued and decided to give it a try.
My focus was evening out the tone of my skin and smoothing out the texture. So I placed an order for the Glow Getter Brightening Serum Set, which combines stabilized Vitamin C and botanical Alpha Hydroxy Acids with Fresh Chemistry’s proprietary Base Serum for smoother, brighter, more youthful skin. When my order arrived, I was excited to use it right away. I washed my face, and followed the 3 simple steps: pour in the Vitamin C and AHAs, shake, and apply. My skin immediately looked brighter and healthier. Plus, I really liked the texture of the serum and it looked great under makeup. Not sticky or shiny like some other products I had tried. And most importantly, after using Fresh Chemistry for 2 months, I’ve lost count of the number of compliments I’ve received on my skin.
If you don’t eat stale food, why are you still using stale skincare? Fresh Chemistry is rethinking how we approach skincare and I’m a convert! Make the move from weak, shelf-stable skincare to strong, potent, freshly activated skincare. You can thank me later.