I never would describe myself as an indecisive person, but for some reason, I really struggle with picking out good skincare. Well, not just any reason, it feels like every week there's a new headline about harmful chemicals and toxic ingredients in products. Parabens, silicones, microplastics, the list goes on. And that doesn’t even begin to cover the other issues like animal testing and wasteful packaging that ride on my conscience.
So, I made a vow to start shopping more consciously. Let me tell you that’s easier said than done. At first, I would spend hours looking into ingredients and researching brands. Yet, by the end of most of my searches, I’d have an empty cart and an inner conflict about whether I’d picked the right personal battle.
For those starting their clean skincare journey or facing similar frustrations, it doesn’t have to be this tedious uphill climb. In fact, the day my friend Clare introduced me to Beauty Heroes was the day I realized how fun it could all be. Clare was no stranger to my frustrations, and I think for her sake and mine, she got me a three-month subscription to Beauty Heroes as a birthday gift.
When the first package arrived at my doorstep, I had only a vague idea of what to expect. She told me it was a fresh skincare subscription box featuring products from some of the healthiest, eco-friendly brands curated by Beauty Heroes. That was enough to both excite and put me at ease, but I knew I’d have to wait and see for myself. When I tell you it was the gift that kept giving, I mean it.
Inside were four full-size, fresh products from the brand Innersense. I was shocked in the best way possible. I’m so used to subscription boxes skimping on sample sizes or unloading leftover stock, but this was different. Every product was freshly made specifically for that month’s box, not just excess inventory from a warehouse. That intentionality made all the difference.
Another thing I loved was the educational element. The box didn’t just hand me products and say, "Good luck!" It came with detailed information about each product and the brand’s story. That gave me an extra sense of security and made me feel more knowledgeable about what I was putting on my skin. I never thought I’d be the person excitedly reading up on natural ingredients and eco-friendly production practices, but there I was, devouring every bit of information.
I ended up loving the products so much that when I ran out of my first moisturizer I headed to Beauty Heroes’ site to buy more. That’s when I noticed their subscription discount — 15% off as a subscriber. I figured, why not hit two birds with one stone? I’d already fallen in love with the concept, so I signed up for the subscription.
Since then, every month has been like a mini holiday at my doorstep. And while I try to use up everything, sometimes I simply can’t finish it all before the next box arrives. But that’s actually become part of the fun: sharing products with friends and telling them the stories behind the brands. I just started doing impromptu spa nights with my girlfriends, and already one of them signed up for her own subscription! Even my daughter loves seeing what I get each month and occasionally picks something for herself.
What started as a thoughtful gift from Clare has turned into a lifestyle upgrade. I’m more knowledgeable and intentional about my skincare routine, and I’ve found so much joy in discovering and sharing clean, high-quality products. Beauty Heroes truly lives up to its name, and is truly something that keeps on giving.
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